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Amplifying your presence at any event with social media: a three-step guide | during

Missed the first part of our three-step social media guide for events? Learn what to do and what to consider before an event.

DURING AN EVENT

Things to do:

  • Arrive early and take pre-event photos. This could include the location or setting, a registration or check-in desk, or your booth (with your organization’s logo showing).
  • Try shooting photos from different angles, and experiment with flash. Take a few test photos to find out what works best in each specific setting.
  • Take candid photos, rather than posed pictures, and get as close to the action as possible without interfering. If there’s a presentation, position yourself near the stage to take photos of the speaker, rather than the back of listeners’ heads.
  • Frame your photos. Groups of three to five people in landscape format work well. And mix the images up with full body, medium shots and headshots.
  • Identify the subjects and subject matter of your photos. Double-check spelling, and if the pictured people or organizations have social media accounts (Twitter handles, for example), tag those relevant individuals, partners, clients, etc.
  • Take a lot of photos! They don’t have to be perfect, and you don’t have to post every single one. The more photos you take, the more likely you’ll find some good images to help tell your event and company’s story.
  • Post photos directly to your personal or brand accounts, and/or share photos, live event information and speaker quotes via WhatsApp with those doing the social posting.
  • Record short behind-the-scenes videos for posting to social media. For example, a 30-second clip of an executive interview could be shared without the need for fancy editing software to make it polished.
  • If using Facebook, post and “check-in” to the exact location or specific event. If tweeting, you can also check in by selecting the location of your tweet.
  • Use hashtags in your social posts, but don’t go overboard.
    • Facebook: One or two hashtags per post
    • Twitter: Three or fewer hashtags per tweet
    • LinkedIn: No more than five hashtags per update
  • Continue to alert people of activities happening as part of the main event or conference. Share reminders the day before, day of and 15 minutes to an hour before it kicks off as a last-minute call-to-action.

You may have missed:

Amplifying your presence at any event with social media: a three-step guide – before

Up next:

Amplifying your presence at any event with social media: a three-step guide – after

 




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You’re not collecting leads because your form sucks

One of the most common questions we get is “how do we drive more leads?” (demand/sales, whatever). Brands spend months and thousands of dollars creating downloads, webinars,  and sales to drive new leads. But we find much less thought is put into the biggest point of friction: the actual form.

Here are three of the biggest reasons a form will fail to convert:

1. You are asking for too much.

  • Avoid optional fields. Stick with the fields you need (and only the fields you need) in order to simply meet your goal.
  • Limit required fields. Visitors can (and will) make up information for fields that are required and may be uncomfortable filling out. Or worse, just leave.
  • Do not ask for billing information (especially for a free trial) or equally invasive information.
  • Do not be too picky about the format of the submitted content (for example, May 22, 2018 is the same as 05/22/18 or 5.22.18, etc.).

2. Your form is not worth filling out.

  • Is there a clear value proposition/motivating reason for user to fill out the form?
  • Add a thank-you page or pop-up message upon completion of the form.
  • Reassure users that you will not spam them or disclose their personal information.
  • Make your call to action text clear when they send you their info (not just a submit button, but something like “sign me up”, “download”, “start”, “register”).

Studies show that using SUBMIT reduces conversion by 3% (Source: Unbounce).

3. Your form is not user-friendly

  • Add real-time validation to the form. If there is an error in a form field, have the form alert the user as they’re filling it out, not after they’ve hit the ‘submit’ button.
  • Make it mobile-friendly. For example, leave enough room between fields so that someone using a touchscreen can easily select one field without accidentally activating another.
  • Use social media lead forms that pre-populate info when a user is logged into the platform.

 




Other resources we dig:

A woman at a desk holding a cell phone, with a laptop, some notebooks, and a coffee.

Q: Who should use a quiz for content marketing?

A. You.
B. Your competitors.
C. Your clients.
D. All of the above!

Online quizzes are popular for a reason.

  • They’re a great way to turn otherwise static content into an interactive experience.
  • They increase on-page engagement.
  • They increase the chance that visitors will share your content.

When creating a quiz, tie it to your brand’s value to your customer:

  • If you’re offering technology… Quiz: How secure is your organization?
  • If you’re offering ice cream… Quiz: What flavor are you?
  • If you’re offering SEO… Quiz: Is your site fully optimized for search?

Make the payoff worthwhile:

  • Give a real result. Nothing is worse than taking the time to fill out a quiz and then getting results back that are clearly not based on your answers.
  • Make it shareable. Be sure users get a result that is share-worthy.

Tips to create a great quiz:

  • Link product names and images. How does this quiz tie to your brand? Link products directly in the quiz (and don’t forget to open in a new window with target=”_blank”).
  • Present feedback after each question. Provide the user with relevant facts and make the quiz experience interactive and fun.
  • Always present a single clear action after the completion of any quiz. Be sure to include a share button, a form fill, a link to another quiz or post, etc.