A teammate sort post-it notes during a metrics prioritization workshop.

Conducting a Kick-Ass Metric Prioritization Workshop

While we love conducting a great content brainstorm or launching a great new campaign, one of my favorite client exercises is a metric prioritization workshop. We facilitate these as a means to help brands decide what to care about when it comes to their data, and (perhaps more importantly) what to ignore. Step 1: Map … Continue reading Conducting a Kick-Ass Metric Prioritization Workshop

An empty conference room.

Six questions to ask before you schedule that meeting

Meetings are the worst, am I right? And open slots in our schedules become increasingly rare by the day. But the first step toward freeing up your own schedule is leading by example. Take the lead and quit scheduling meetings that don’t fit the below parameters. Encourage your team to schedule fewer meetings, invite fewer people, … Continue reading Six questions to ask before you schedule that meeting

A lemon and mint beverage in a glass.

Clickbait headlines, and seven other easy ways to lose 10 pounds today

Part Art, Part Science Since 80 to 90% of visitors exposed to your content will only scan your headline, creating a killer headline is easily the most important factor in determining the success of your content. Creating the ideal headline for your content is one part art, one part science, and no one rule of … Continue reading Clickbait headlines, and seven other easy ways to lose 10 pounds today

A laptop with a recipe on the screen sits on a kitchen counter.

Baby, you’ve got a stew going: a five-step recipe for highly consumable content

1. Have a clearly defined objective Because all content does not have the same goal, it’s important to individually assign a primary objective to each piece of content to measure its specific success. In general, content objectives fall into one of three buckets: Interest: Designed to drive long term relationships (email subscribers, net new fans, followers, returning … Continue reading Baby, you’ve got a stew going: a five-step recipe for highly consumable content

A hand holding an iPhone, with a Twitter log-in prompt on the screen.

Creating twitter cards: A (worthwhile) pain in the ass

We’ve long known that tweets which include images perform better, or receive greater engagement, than text-only tweets. In fact, research has shown that tweets with images are 150% more likely to get retweeted than tweets without images! So it’s pretty fair to say that if you’re not including images in most of your tweets, you’re leaving … Continue reading Creating twitter cards: A (worthwhile) pain in the ass