Generating demand through LinkedIn Lead Gen

Maybe you already get it. You're not collecting leads because your form sucks. And now, you're ready to change that, armed with antidotes to asking for too much, having a form not worth filling out, and creating a form that isn't user-friendly. One of our favorite ways to put these recommendations into action is through LinkedIn Lead Gen Forms. #NotAnAd... we just like this solution because it easily satisfies the guidance we frequently give to clients when they're looking to do lead generation.

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Amplifying your presence at any event with social media: a three-step guide | before

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

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You’re not collecting leads because your form sucks

One of the most common questions we get is “how do we drive more leads?” (demand/sales, whatever). Brands spend months and thousands of dollars creating downloads, webinars,  and sales to drive new leads. But we find much less thought is put into the biggest point of friction: the actual form. Here are three of the … Continue reading You’re not collecting leads because your form sucks

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Three glamour metrics we hate and what to use instead

Actionable metrics are the only ones that matter to your business. Endless spreadsheets and glamour metrics will turn off stakeholders before they give your reporting a chance. At MeetBrief, we've created a number of custom metrics that inform our Demand, Interest and Engagement scores to help us keep things crisp. But when we need to … Continue reading Three glamour metrics we hate and what to use instead

Man working at a desk with laptop, notebook, and pen.

Four tips for breaking through writer’s block (in order to blog)

If you think blogging is just for for angsty teens, think again. It’s a great way for you to bring exposure to your organization’s brand, while also helping to build your own credibility and reputation in your field. And if done through LinkedIn, blogging can be a relatively easy way to get your expertise and … Continue reading Four tips for breaking through writer’s block (in order to blog)

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Annoying but necessary: a UTM story

In case you don't already know, UTMs (Urchin Tracking Modules) are parameters that you can add to your campaign URLs; they provide additional insights on your campaign's performance. Setting them up can be a bit of work, but it's worth it. Here's why you should always add UTM tags Find your best sources of traffic … Continue reading Annoying but necessary: a UTM story