The Why and How of a Creative Brief

We spend a lot of time in the weeds. That’s one of the things about working on such a small team. Each person knows with excruciating detail the ins and outs of our product and process. Which isn’t always a bad thing — until it is.

Until we have to take a step back to figure out our next move for lead-gen, but can’t stop focusing on the specs of the admin onboarding UX. Until we have to determine whether the targeting for that marketing campaign was right, but keep coming up with use cases for every audience. Until we have to give a 15-minute pitch to a potential new client…

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Amplifying your presence at any event with social media: a three-step guide | after

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

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