Generating demand through LinkedIn Lead Gen Forms

Maybe you already get it. You’re not collecting leads because your form sucks. And now, you’re ready to change that, armed with antidotes to asking for too much, having a form not worth filling out, and creating a form that isn’t user-friendly. One of my favorite ways to put these recommendations into action is through LinkedIn Lead Gen Forms. #NotAnAd… I just like this solution because it easily satisfies the guidance we frequently give to clients when they’re looking to do lead generation.

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Boost your brand’s social presence through employee advocacy

What if you had tens, hundreds, even thousands of people available to advocate on your brand’s behalf? What if they could help you increase inbound web traffic, rank higher in search engine results, and boost the number of downloads, form fills or sales on your website? And while doing all this, they wouldn’t even charge you. You could actually potentially save dollars in your marketing and advertising budget. So why wouldn’t you “employ” them?

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The Why and How of a Creative Brief

We spend a lot of time in the weeds. That’s one of the things about working on such a small team. Each person knows with excruciating detail the ins and outs of our product and process. Which isn’t always a bad thing — until it is.

Until we have to take a step back to figure out our next move for lead-gen, but can’t stop focusing on the specs of the admin onboarding UX. Until we have to determine whether the targeting for that marketing campaign was right, but keep coming up with use cases for every audience. Until we have to give a 15-minute pitch to a potential new client…

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Conducting a Kick-Ass Metric Prioritization Workshop

While we love conducting a great content brainstorm or launching a great new campaign, one of my favorite client exercises is a metric prioritization workshop. We facilitate these as a means to help brands decide what to care about when it comes to their data, and (perhaps more importantly) what to ignore…

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Clickbait headlines, and seven other easy ways to lose 10 pounds today

Part Art, Part Science. Since 80 to 90% of visitors exposed to your content will only scan your headline, creating a killer headline is easily the most important factor in determining the success of your content. Creating the ideal headline for your content is one part art, one part science, and no one rule of thumb applies to all brands. Testing and measurement are key to understanding what resonates with your specific audience.

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