We spend a lot of time in the weeds. That’s one of the things about working on such a small team. Each person knows with excruciating detail the ins and outs of our product and process. Which isn’t always a bad thing — until it is. Until we have to take a step back to … Continue reading The Why and How of a Creative Brief
While we love conducting a great content brainstorm or launching a great new campaign, one of my favorite client exercises is a metric prioritization workshop. We facilitate these as a means to help brands decide what to care about when it comes to their data, and (perhaps more importantly) what to ignore. Step 1: Map … Continue reading Conducting a Kick-Ass Metric Prioritization Workshop
We get it -- you've spent a lot of time putting together your work, and you can't wait to get it out in the world. Avoid potential missteps and check off the items below before you click "publish" with this handy downloadable .pdf!
One of the most common questions we get is “how do we drive more leads?” (demand/sales, whatever). Brands spend months and thousands of dollars creating downloads, webinars, and sales to drive new leads. But we find much less thought is put into the biggest point of friction: the actual form. Here are three of the … Continue reading You’re not collecting leads because your form sucks
Content marketing is easy to say. Hard to do. Even harder to do well. Having run hundreds of content brainstorms over the years for ourselves and our clients, we’ve developed a formula to deliver the best results most consistently: 1. Establish guide rails It's important that you keep everyone’s creative energy focused in the right … Continue reading Six tips for running a kickass content brainstorm
Actionable metrics are the only ones that matter to your business. Endless spreadsheets and glamour metrics will turn off stakeholders before they give your reporting a chance. At MeetBrief, we've created a number of custom metrics that inform our Demand, Interest and Engagement scores to help us keep things crisp. But when we need to … Continue reading Three glamour metrics we hate and what to use instead
A. You. B. Your competitors. C. Your clients. D. All of the above! Online quizzes are popular for a reason. They’re a great way to turn otherwise static content into an interactive experience. They increase on-page engagement. They increase the chance that visitors will share your content. When creating a quiz, tie it to your … Continue reading Q: Who should use a quiz for content marketing?
Part Art, Part Science Since 80 to 90% of visitors exposed to your content will only scan your headline, creating a killer headline is easily the most important factor in determining the success of your content. Creating the ideal headline for your content is one part art, one part science, and no one rule of … Continue reading Clickbait headlines, and seven other easy ways to lose 10 pounds today
If you think blogging is just for for angsty teens, think again. It’s a great way for you to bring exposure to your organization’s brand, while also helping to build your own credibility and reputation in your field. And if done through LinkedIn, blogging can be a relatively easy way to get your expertise and … Continue reading Four tips for breaking through writer’s block (in order to blog)
1. Have a clearly defined objective Because all content does not have the same goal, it’s important to individually assign a primary objective to each piece of content to measure its specific success. In general, content objectives fall into one of three buckets: Interest: Designed to drive long term relationships (email subscribers, net new fans, followers, returning … Continue reading Baby, you’ve got a stew going: a five-step recipe for highly consumable content