But what if you could take that a step further and use images to actually help drive people to your website content? Well, you can. When a twitter user clicks on one of your tweeted photos, there are basically two options: the photo can either expand to become a larger image, or it can serve as a hyperlink that sends the user to the desired content.
Here’s how to make that happen:
- First things first: Log into your Twitter account, and go to the Home page.
- Click on your Twitter profile photo/Profile & Settings in the top right corner to trigger the dropdown menu. Then select Twitter Ads.
- At the top of the page (near the left), select the Creatives dropdown menu and then choose Cards.
- Near the top right is a button with the words Create Card. Click that to trigger yet another dropdown menu and select Website Card.
- When the ‘Create website card’ popup appears, under Media, choose Select image to insert the picture that you want to include in your tweet.
- Use an image of 800 x 418 pixels for an aspect ratio of 1.9:1, or use an image of 800 x 800 pixels for an aspect ratio of 1:1 (max 3mb).
- Write a headline specific to your content or that page that is less than 70 characters, though we recommend 50 or fewer characters so that the title isn’t truncated.
- Add the website URL for the content to which you want to send people.
- Give the card a unique name. This is just for you to keep track of it; users won’t see it.
- Click Preview (to do exactly that), and when you’re happy with the look, click Create.
- Now that you’re back in the Cards library, hover over the image/card you want to share and select Tweet.
- Type your message (256 characters or less), unselect the box that says Promoted Only, and then click Tweet.
- Your tweet with the hyperlinked image is now shared!
For those who skipped reading to watch a screencast, here it is!