Actionable metrics are the only ones that matter to your business. Endless spreadsheets and glamour metrics will turn off stakeholders before they give your reporting a chance. At MeetBrief, we've created a number of custom metrics that inform our Demand, Interest and Engagement scores to help us keep things crisp. But when we need to … Continue reading Three glamour metrics we hate and what to use instead
A. You. B. Your competitors. C. Your clients. D. All of the above! Online quizzes are popular for a reason. They’re a great way to turn otherwise static content into an interactive experience. They increase on-page engagement. They increase the chance that visitors will share your content. When creating a quiz, tie it to your … Continue reading Q: Who should use a quiz for content marketing?
Part Art, Part Science Since 80 to 90% of visitors exposed to your content will only scan your headline, creating a killer headline is easily the most important factor in determining the success of your content. Creating the ideal headline for your content is one part art, one part science, and no one rule of … Continue reading Clickbait headlines, and seven other easy ways to lose 10 pounds today
If you think blogging is just for for angsty teens, think again. It’s a great way for you to bring exposure to your organization’s brand, while also helping to build your own credibility and reputation in your field. And if done through LinkedIn, blogging can be a relatively easy way to get your expertise and … Continue reading Four tips for breaking through writer’s block (in order to blog)
1. Have a clearly defined objective Because all content does not have the same goal, it’s important to individually assign a primary objective to each piece of content to measure its specific success. In general, content objectives fall into one of three buckets: Interest: Designed to drive long term relationships (email subscribers, net new fans, followers, returning … Continue reading Baby, you’ve got a stew going: a five-step recipe for highly consumable content
We’ve long known that tweets which include images perform better, or receive greater engagement, than text-only tweets. In fact, research has shown that tweets with images are 150% more likely to get retweeted than tweets without images! So it’s pretty fair to say that if you’re not including images in most of your tweets, you’re leaving … Continue reading Creating twitter cards: A (worthwhile) pain in the ass
In case you don't already know, UTMs (Urchin Tracking Modules) are parameters that you can add to your campaign URLs; they provide additional insights on your campaign's performance. Setting them up can be a bit of work, but it's worth it. Here's why you should always add UTM tags Find your best sources of traffic … Continue reading Annoying but necessary: a UTM story