Clickbait headlines, and seven other easy ways to lose 10 pounds today

Part Art, Part Science. Since 80 to 90% of visitors exposed to your content will only scan your headline, creating a killer headline is easily the most important factor in determining the success of your content. Creating the ideal headline for your content is one part art, one part science, and no one rule of thumb applies to all brands. Testing and measurement are key to understanding what resonates with your specific audience.

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Four tips for breaking through writer’s block (in order to blog)

If you think blogging is just for for angsty teens, think again. It’s a great way for you to bring exposure to your organization’s brand, while also helping to build your own credibility and reputation in your field. And if done through LinkedIn, blogging can be a relatively easy way to get your expertise and opinions out to a community of half a billion users…

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