A teammate sort post-it notes during a metrics prioritization workshop.

Conducting a Kick-Ass Metric Prioritization Workshop

While we love conducting a great content brainstorm or launching a great new campaign, one of my favorite client exercises is a metric prioritization workshop. We facilitate these as a means to help brands decide what to care about when it comes to their data, and (perhaps more importantly) what to ignore. Step 1: Map … Continue reading Conducting a Kick-Ass Metric Prioritization Workshop

An iPad featuring a form sits on a desk, surrounding by accessories.

You’re not collecting leads because your form sucks

One of the most common questions we get is “how do we drive more leads?” (demand/sales, whatever). Brands spend months and thousands of dollars creating downloads, webinars,  and sales to drive new leads. But we find much less thought is put into the biggest point of friction: the actual form. Here are three of the … Continue reading You’re not collecting leads because your form sucks

Hands holding an iPad with analytics on the screen.

Three glamour metrics we hate and what to use instead

Actionable metrics are the only ones that matter to your business. Endless spreadsheets and glamour metrics will turn off stakeholders before they give your reporting a chance. At MeetBrief, we've created a number of custom metrics that inform our Demand, Interest and Engagement scores to help us keep things crisp. But when we need to … Continue reading Three glamour metrics we hate and what to use instead

A woman at a desk holding a cell phone, with a laptop, some notebooks, and a coffee.

Q: Who should use a quiz for content marketing?

A. You. B. Your competitors. C. Your clients. D. All of the above! Online quizzes are popular for a reason. They’re a great way to turn otherwise static content into an interactive experience. They increase on-page engagement. They increase the chance that visitors will share your content. When creating a quiz, tie it to your … Continue reading Q: Who should use a quiz for content marketing?

A lemon and mint beverage in a glass.

Clickbait headlines, and seven other easy ways to lose 10 pounds today

Part Art, Part Science Since 80 to 90% of visitors exposed to your content will only scan your headline, creating a killer headline is easily the most important factor in determining the success of your content. Creating the ideal headline for your content is one part art, one part science, and no one rule of … Continue reading Clickbait headlines, and seven other easy ways to lose 10 pounds today

Man working at a desk with laptop, notebook, and pen.

Four tips for breaking through writer’s block (in order to blog)

If you think blogging is just for for angsty teens, think again. It’s a great way for you to bring exposure to your organization’s brand, while also helping to build your own credibility and reputation in your field. And if done through LinkedIn, blogging can be a relatively easy way to get your expertise and … Continue reading Four tips for breaking through writer’s block (in order to blog)

A laptop with a recipe on the screen sits on a kitchen counter.

Baby, you’ve got a stew going: a five-step recipe for highly consumable content

1. Have a clearly defined objective Because all content does not have the same goal, it’s important to individually assign a primary objective to each piece of content to measure its specific success. In general, content objectives fall into one of three buckets: Interest: Designed to drive long term relationships (email subscribers, net new fans, followers, returning … Continue reading Baby, you’ve got a stew going: a five-step recipe for highly consumable content

Four sets of hands, each holding a device (tablet, phone, etc.).

Annoying but necessary: a UTM story

In case you don't already know, UTMs (Urchin Tracking Modules) are parameters that you can add to your campaign URLs; they provide additional insights on your campaign's performance. Setting them up can be a bit of work, but it's worth it. Here's why you should always add UTM tags Find your best sources of traffic … Continue reading Annoying but necessary: a UTM story