Maybe you already get it. You’re not collecting leads because your form sucks. And now, you’re ready to change that, armed with antidotes to asking for too much, having a form not worth filling out, and creating a form that isn’t user-friendly. One of my favorite ways to put these recommendations into action is through LinkedIn Lead Gen Forms. #NotAnAd… I just like this solution because it easily satisfies the guidance we frequently give to clients when they’re looking to do lead generation.