Generating demand through LinkedIn Lead Gen Forms

Maybe you already get it. You’re not collecting leads because your form sucks. And now, you’re ready to change that, armed with antidotes to asking for too much, having a form not worth filling out, and creating a form that isn’t user-friendly. One of my favorite ways to put these recommendations into action is through LinkedIn Lead Gen Forms. #NotAnAd… I just like this solution because it easily satisfies the guidance we frequently give to clients when they’re looking to do lead generation.

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Boost your brand’s social presence through employee advocacy

What if you had tens, hundreds, even thousands of people available to advocate on your brand’s behalf? What if they could help you increase inbound web traffic, rank higher in search engine results, and boost the number of downloads, form fills or sales on your website? And while doing all this, they wouldn’t even charge you. You could actually potentially save dollars in your marketing and advertising budget. So why wouldn’t you “employ” them?

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Generating demand through LinkedIn Lead Gen

Maybe you already get it. You’re not collecting leads because your form sucks. And now, you’re ready to change that, armed with antidotes to asking for too much, having a form not worth filling out, and creating a form that isn’t user-friendly.

One of our favorite ways to put these recommendations into action is through LinkedIn Lead Gen Forms. #NotAnAd… we just like this solution because it easily satisfies the guidance we frequently give to clients when they’re looking to do lead generation.

Continue Reading →

Amplifying your presence at any event with social media: a three-step guide | after

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

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Amplifying your presence at any event with social media: a three-step guide | during

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

Continue Reading →

Amplifying your presence at any event with social media: a three-step guide | before

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

Continue Reading →

Clickbait headlines, and seven other easy ways to lose 10 pounds today

Part Art, Part Science. Since 80 to 90% of visitors exposed to your content will only scan your headline, creating a killer headline is easily the most important factor in determining the success of your content. Creating the ideal headline for your content is one part art, one part science, and no one rule of thumb applies to all brands. Testing and measurement are key to understanding what resonates with your specific audience.

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Four tips for breaking through writer’s block (in order to blog)

If you think blogging is just for for angsty teens, think again. It’s a great way for you to bring exposure to your organization’s brand, while also helping to build your own credibility and reputation in your field. And if done through LinkedIn, blogging can be a relatively easy way to get your expertise and opinions out to a community of half a billion users…

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