Generating demand through LinkedIn Lead Gen

Maybe you already get it. You're not collecting leads because your form sucks. And now, you're ready to change that, armed with antidotes to asking for too much, having a form not worth filling out, and creating a form that isn't user-friendly. One of our favorite ways to put these recommendations into action is through LinkedIn Lead Gen Forms. #NotAnAd... we just like this solution because it easily satisfies the guidance we frequently give to clients when they're looking to do lead generation.

A presenter stands in a conference room with a handful of attendees.

Amplifying your presence at any event with social media: a three-step guide | after

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

An iPhone photographer frames is subject on the screen.

Amplifying your presence at any event with social media: a three-step guide | during

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

Hands taking notes in a notebook, surrounded by other books, a coffee, a laptop, photos, and eyeglasses.

Amplifying your presence at any event with social media: a three-step guide | before

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

An iPad featuring a form sits on a desk, surrounding by accessories.

You’re not collecting leads because your form sucks

One of the most common questions we get is “how do we drive more leads?” (demand/sales, whatever). Brands spend months and thousands of dollars creating downloads, webinars,  and sales to drive new leads. But we find much less thought is put into the biggest point of friction: the actual form. Here are three of the … Continue reading You’re not collecting leads because your form sucks

Hands holding an iPad with analytics on the screen.

Three glamour metrics we hate and what to use instead

Actionable metrics are the only ones that matter to your business. Endless spreadsheets and glamour metrics will turn off stakeholders before they give your reporting a chance. At MeetBrief, we've created a number of custom metrics that inform our Demand, Interest and Engagement scores to help us keep things crisp. But when we need to … Continue reading Three glamour metrics we hate and what to use instead

A lemon and mint beverage in a glass.

Clickbait headlines, and seven other easy ways to lose 10 pounds today

Part Art, Part Science Since 80 to 90% of visitors exposed to your content will only scan your headline, creating a killer headline is easily the most important factor in determining the success of your content. Creating the ideal headline for your content is one part art, one part science, and no one rule of … Continue reading Clickbait headlines, and seven other easy ways to lose 10 pounds today

Man working at a desk with laptop, notebook, and pen.

Four tips for breaking through writer’s block (in order to blog)

If you think blogging is just for for angsty teens, think again. It’s a great way for you to bring exposure to your organization’s brand, while also helping to build your own credibility and reputation in your field. And if done through LinkedIn, blogging can be a relatively easy way to get your expertise and … Continue reading Four tips for breaking through writer’s block (in order to blog)