An empty conference room.

Six questions to ask before you schedule that meeting

Meetings are the worst, am I right? And open slots in our schedules become increasingly rare by the day. But the first step toward freeing up your own schedule is leading by example. Take the lead and quit scheduling meetings that don’t fit the below parameters. Encourage your team to schedule fewer meetings, invite fewer people, … Continue reading Six questions to ask before you schedule that meeting

Post-it notes on a wall, each with a note.

Six tips for running a kickass content brainstorm

Content marketing is easy to say. Hard to do. Even harder to do well. Having run hundreds of content brainstorms over the years for ourselves and our clients, we’ve developed a formula to deliver the best results most consistently: 1. Establish guide rails It's important that you keep everyone’s creative energy focused in the right … Continue reading Six tips for running a kickass content brainstorm