It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.
BEFORE AN EVENT
Questions to ask:
- Is your organization hosting, sponsoring, or simply attending?
- Is there a link to an event information or registration page?
- Will your organization have a booth? If so:
- What are the dates and times that your booth will be staffed?
- Where is the booth located? What is the booth number?
- Will you be hosting any activities, presentations or giveaways at your booth?
- Are there any speakers, presenters or panel participants from your organization? If so:
- Do you have their high-resolution headshots?
- What is the title or topic of their presentation?
- What is the date, time and location of the presentation?
- Are there any partner relationships you want to highlight through the event? If so:
- What are their social media account handles/names?
- What is the most essential element of your company’s involvement with the event?
- Who will be posting to your brand’s pages during the event?
Things to do:
- Create shareable social images with:
- The event name and booth details
- Speaker headshots and presentation details
- In advance of the event, start teasing out your company’s involvement through social media (including links, booth, presentation and speaker details).
- If the person (or people) posting to your brand’s pages will not be on site during the event, create a WhatsApp group for those on the ground to quickly and easily share photos and information from their phones with your social team back in the office.
- Amplifying your presence at any event with social media: a three-step guide – during
- Amplifying your presence at any event with social media: a three-step guide – after