Resources

A teammate sort post-it notes during a metrics prioritization workshop.

Conducting a Kick-Ass Metric Prioritization Workshop

While we love conducting a great content brainstorm or launching a great new campaign, one of my favorite client exercises is a metric prioritization workshop. We facilitate these as a means to help brands decide what to care about when it comes to their data, and (perhaps more importantly) what to ignore. Step 1: Map … Continue reading Conducting a Kick-Ass Metric Prioritization Workshop

Generating demand through LinkedIn Lead Gen

Maybe you already get it. You're not collecting leads because your form sucks. And now, you're ready to change that, armed with antidotes to asking for too much, having a form not worth filling out, and creating a form that isn't user-friendly. One of our favorite ways to put these recommendations into action is through LinkedIn Lead Gen Forms. #NotAnAd... we just like this solution because it easily satisfies the guidance we frequently give to clients when they're looking to do lead generation.

A presenter stands in a conference room with a handful of attendees.

Amplifying your presence at any event with social media: a three-step guide | after

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

An iPhone photographer frames is subject on the screen.

Amplifying your presence at any event with social media: a three-step guide | during

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

Hands taking notes in a notebook, surrounded by other books, a coffee, a laptop, photos, and eyeglasses.

Amplifying your presence at any event with social media: a three-step guide | before

It might sound extreme, but if you aren’t using social media to drive awareness and attendance, the other efforts you’re making are far less effective than they could be. [Read: you’re wasting resources and money.] Now that we’ve got your attention, we’ve got you covered with our three-part checklist, which tells you exactly what to do and what to consider before, during and after an event.

An empty conference room.

Six questions to ask before you schedule that meeting

Meetings are the worst, am I right? And open slots in our schedules become increasingly rare by the day. But the first step toward freeing up your own schedule is leading by example. Take the lead and quit scheduling meetings that don’t fit the below parameters. Encourage your team to schedule fewer meetings, invite fewer people, … Continue reading Six questions to ask before you schedule that meeting

An iPad featuring a form sits on a desk, surrounding by accessories.

You’re not collecting leads because your form sucks

One of the most common questions we get is “how do we drive more leads?” (demand/sales, whatever). Brands spend months and thousands of dollars creating downloads, webinars,  and sales to drive new leads. But we find much less thought is put into the biggest point of friction: the actual form. Here are three of the … Continue reading You’re not collecting leads because your form sucks

Post-it notes on a wall, each with a note.

Six tips for running a kickass content brainstorm

Content marketing is easy to say. Hard to do. Even harder to do well. Having run hundreds of content brainstorms over the years for ourselves and our clients, we’ve developed a formula to deliver the best results most consistently: 1. Establish guide rails It's important that you keep everyone’s creative energy focused in the right … Continue reading Six tips for running a kickass content brainstorm